Interrelate logo design

Breif

MISSION

To inspire hope and strengthen the capacity of people with mental health issues to lead national and international policy, and achieve recovery and well-being.

 Slogans: Aja Baja (which in Swedish is the children’s rebuke of parents, “don’t be naughty”)

Peace and justice through hope and understanding

WHO WE ARE

Interrelate is an international coalition of national organisations led by people with mental health issues. These organisations have diverse grass roots memberships to whom they are accountable.

 

SOLUTION

The final logo uses the ‘I’ and ‘rr’ from the company name to form a figure reaching upwards and outwards. The circle represents a rising sun or a protective glow. The colour purple was chosen for its relation to healing.

Final logo design

logo colour variations

other logo options from draft stage